Shanghai's Enormous Starbucks

Starbucks Roastery in Shanghai - a ceiling made from 10,000 hexagon tiles
Starbucks Roastery in Shanghai - design objects featuring Chinese culture


LocationShanghai, China
Project Date2018
Project Size2,700 sqm
Design TeamStarbucks

Designing Starbucks Roastery on Nanjing road, Shanghai

With more than 600 stores, Shanghai has more Starbucks coffee shops than any other city and now also features the largest store in the world: the Starbucks Reserve Roastery on West Nanjing road in Jing'an district.

This store is spread over two floors and 2,700 sqm (30,000 square foot). The two-storey copper cask adorns the wall and includes more than 1,000 traditional Chinese chops which tell the story of the company and its coffee. Inside this store are three coffee bars, a 3D printed tea bar and a ceiling which was created from 10,000 handmade wooden hexagon-shaped tiles.

The longest of the coffee bars at this location is 27 metres (88 feet) long. The use of augmented reality (AR) allows customers to point their devices at features around the store to learn more about what they see. Customers who learn more through their AR experience can receive a custom Roastery badge to share on social media.

Starbucks Roastery in Shanghai - a bar counter stretching 27 metres

Images courtesy of starbucks.com.cn

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